StriVectin wanted to speak to women in a smart way about the aging process. I helped them craft a tone and voice that was true to the brand while standing out in the sea of anti-aging noise. The work is positive with a bit of a wink, and leans into the brand’s science heritage without being clinical. With a new website, host of product campaigns and a constant stream of social content, our target started engaging with the brand in more meaningful ways, which lead to higher engagement rates and has had a positive effect on sales. I’m also the editor of our blog, link to all of the latest work here.