Sheri Rosenberg

Writer / Consultant / Maven About Town

Sheri Rosenberg

Writer / Consultant / Maven About Town

Ideal Protein

I was the head writer on the rebrand of Ideal Protein, a weight loss brand with an incredible track record but in need of a full branding overhaul. I partnered with Squat NY to tell compelling stories of inspiration, science, and transformation and help the brand stand apart in a very crowded field. Our goal was to use language that was inspirational, inclusive, and never judgmental. Since the program is a ketogenic protocol, the science story was also crucial in explaining the process. Visit the consumer site here and the b2b site here.

Ideal Protein

Ideal Protein

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All Noom Haven Well Within StriVectin Nutrafol Ideal Protein Joah Beauty Geejam Hotel, Jamaica Aravon Malene Barnett Lauren Hutton x StriVectin Ippolita K-Y The Ageist Substack Better Place Forests Trend Forecasting Ghostwriting / Op Ed / Thought Leadership Podcasts

Noom Haven Well Within StriVectin Nutrafol Ideal Protein Joah Beauty Geejam Hotel, Jamaica Aravon Malene Barnett Lauren Hutton x StriVectin Ippolita K-Y The Ageist Substack Better Place Forests Trend Forecasting Ghostwriting / Op Ed / Thought Leadership Podcasts